It began with one billboard and two renegade cows: Eat Mor Chikin.
What started as an act of bovine self-preservation grew into a two-decade campaign that helped transform Chick-fil-A — driving national awareness, geographic expansion, record profitability, and a cult-like following. The cows took on burger giants, helped Chick-fil-A surpass KFC in sales with fewer stores (and while closed on Sundays), and even earned a permanent spot on Madison Avenue’s Advertising Walk of Fame.

I’m proud to have worked on the campaign from its inception and across its entire run — developing quarterly sub-campaigns for new products and promotions all along the way. Its brilliance was its simplicity: that original idea continually gave birth to fresh, unexpected executions year after year.