Case Study:
“The Home Depot — More Saving. More Doing.”

THE SITUATION

In 2008, during the Great Recession, The Home Depot put its 14-year agency partnership into review. The brand needed a message that restored confidence and respected the reality of strapped household budgets.

THE INSIGHT

When money is tight, people don’t just want low prices—they want their hard-earned dollars to go further.

THE IDEA

“More Saving. More Doing. That’s the power of The Home Depot.”

A simple promise: Home Depot helps you do more with every dollar you bring in.

THE WORK

Project-driven storytelling featuring real people getting their hands dirty—dirt under the fingernails, sweat, grit, and sawdust. Every spot focused on doing the work and the savings that made it possible.

THE IMPACT

• Saved the 14-year agency relationship

• Reversed brand momentum during the recession

• Reinforced Home Depot as #1 home improvement retailer

• Became a long-term brand platform still recognized today